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Getting Your Website Christmas Ready

Getting Your Website Christmas Ready

20 November 2019

The Christmas season is the biggest shopping event of the year, and holiday sales can account for over 50% of website owners annual revenue. So we have come up with a list of suggestions that can take your website into the festive season.

  • Plan ahead and take steps to prepare for the upcoming season.
  • If your shop or CMS has themes, add a little sparkle to Christmas with a festive theme.
  • Everyone loves to get something cheaper, so good value discounts are always a winner in the festive season.
  • Offer free gift wrapping, personalized gifts, or Christmas gift cards with their purchase.
  • Try gift bundling as Christmas promotions. Gift baskets are very popular as Christmas gifts.
  • Email marketing is more effective than social media, and the most effective means of targeting your Christmas promotions.. Start your Christmas email marketing campaign in October.
  • Target your audiences with the products you are promoting. What would teens like? What would Mum’s/Dad’s like? What would the handyman/gardener like?
  • Use Christmas to get customers into your offline store. Offer online codes that they can bring into your store for discounts or free offers. Invite people in to experience your festive promotions.
  • Check with local delivery companies and your postal service about expected delivery cutoff times & expected delivery to the destination during rush times. Notify customers of these cutoff times & expected delays.
  • Make sure you have sufficient web hosting needs, such as adequate bandwidth & that your host will work with you to handle any increase in traffic. You don’t want your website crashing during a sale. You also don’t want your host terminating or suspending your website due to exceeding resource allocations. A good host will work with you during these times.
  • Let customers know if you are closing down over Christmas by placing a warning on shop product pages.
  • If you advertise on Google or Facebook, November is the time to start amping up your advertising. If you haven’t got Google or Facebook advertising, now is the time to get it set up and start using it.
  • If you are a restaurant, eatery or having a function, by October you should have your Christmas menu online & promoting it.
  • Make sure you have enough stock, and provide dispatch times on each product page. Allow for running out of stock & the restocking time. Most provide dispatch times of 2-5 days.
  • Check that stock tallies shown on product pages of your website, correspond with your actual or hands-on stock.
  • Don’t presume what can or can’t be a Christmas present. Any service or product can be presented, bundled or gift carded as a gift.
  • When sharing your website, shop, products on social media, don’t forget to tag them. (e.g. #Christmas, #shopping, #gifts) Because those tags are very popular and you could get lost in the noise, you could also try more specific tags (e.g. #gameboy #blacksox #dolls).

Christmas can be one of the most hectic times of the years sales wise, or it can be the biggest disappointment. Your website can have insane website traffic, or it can bottom out over the holidays. Start preparing early, even the year before! Check out how other websites in your industry are investing their time in the festive season. How visible are your competitors online, and how visible should you be to compete.

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